This is fairly similar to the way I see the opportunities of Europe during the so-called Asian century: The Comeback Continent - New York Times : "Today I’d like to talk about a much-derided contender making a surprising comeback, a comeback that calls into question much of the conventional wisdom of American politics. No, I’m not talking about a politician. I’m talking about an economy — specifically, the European economy, which many Americans assume is tired and spent but has lately been showing surprising vitality." However, one wonders if this is the way: Amazon's free shipping costing €1,000 per day in France : "Did you hear the one about Amazon? It offered free shipping in France, got sued for it by the French Booksellers' Union, and lost. Now it's choosing to pay €1,000 a day rather than follow the court's order. Ba-da-bing!"