Comeback Continent?

This is fairly similar to the way I see the opportunities of Europe during the so-called Asian century:
The Comeback Continent - New York Times: "Today I’d like to talk about a much-derided contender making a surprising comeback, a comeback that calls into question much of the conventional wisdom of American politics. No, I’m not talking about a politician. I’m talking about an economy — specifically, the European economy, which many Americans assume is tired and spent but has lately been showing surprising vitality."
However, one wonders if this is the way:
Amazon's free shipping costing €1,000 per day in France: "Did you hear the one about Amazon? It offered free shipping in France, got sued for it by the French Booksellers' Union, and lost. Now it's choosing to pay €1,000 a day rather than follow the court's order. Ba-da-bing!"

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